‘Vox Populi’: How Serbian Tabloids and Twitter Bots Joined Forces

Tweets by a more than 8,000-strong ‘troll army’ promoting Serbia’s ruling party and President Aleksandar Vucic regularly found their way into news stories published by Serbian media in the last couple of years before Twitter took them down last month.

Twitter deleted 8,558 accounts engaged in “inauthentic coordinated activity” – some 43 million tweets criticising the Serbian opposition, independent media and individuals critical of Vucic and his Progressive Party rule.

But the bots were not alone.

Analysing just five of the thousands of accounts, BIRN found their tweets were embedded in stories published by the likes of pro-government tabloids InformerKurir and Espreso at least 23 times, suggesting the total number across the network may run into the hundreds.

The tweets were often presented as supporting evidence of the unpopularity of Vucic’s opponents; others were picked up by both Serbian and Russian media as proof of the popularity of Russian President Vladimir Putin at the time of his red-carpet visit to the Serbian capital, Belgrade, in January 2019.

“Weighing in on Twitter disputes and dogpiling onto opposition tweets did not just alter the Twitter landscape in favor of SNS-aligned figures and to the detriment of the opposition,” the Stanford Internet Observatory, a US-based research, teaching and policy program that looks at abuse of information technologies, particularly social media, said in a report in early April.

“In some cases, these tweets would get taken up by web publications as “organic” critical content,” it said, noting that some stories cited tweets from multiple accounts in the network.

In the April 2 report, “Fighting Like a Lion for Serbia”: An Analysis of Government-linked Operations in Serbia, the Observatory said that another important function of the deleted accounts was to “push out links to content on SNS-aligned news websites,” including sns.org.rs and vucic.rs [the official websites of SNS and Vucic, respectively], as well as media outlets such as informer.rs, alo.rs and pink.rs, all staunchly pro-Vucic.

The report, for example, cited a tweet by the editor-in-chief of Informer, Dragan Vucicevic, in which he criticised opposition politician Borko Stefanovic. The tweet was replied to 64 times by the troll accounts.

“This kind of propagation suggests that the network’s influence extended beyond Twitter—although it is impossible to assess the extent of this influence with much precision,” the Observatory wrote.

Snjezana Milivojevic, professor of Public Opinion and Media Studies at Belgrade’s Faculty of Political Sciences, said the Twitter bots and pro-government media were “parts of the same strategy”.

“The Internet is a large free space, so, by directing attention, bots help to prevent the dispersal of the public and help friendly media such as Informer, Pink and Alo to function as a well-run factory of the same fake news,” Milivojevic told BIRN.

Network built to boost retweets and reply counts


Some of the tweets that ended up in mainstream media such as Epreso, Kurir, Informer and other media outlets. “Local government in Cajetina put a mortgage on a parcel where the bones of World War II victims remain. Unbelievable what these people are capable of. Stamatovic, aren’t you ashamed?”Ivan Ilic, wrote on Twitter, later was republished in Informer. Illustration: BIRN

According to the Stanford report, one of the top three bot accounts taken down last month operated under the name ‘Mirjana Kujovic’ [@1kujovic].

The account’s tweets found their way into Serbian and Russian media more than once. Following Putin’s 2019 visit, the Russian website fontanka.ru cited a January 17, 2019 Kujovic tweet as evidence of the warm welcome Putin received.

Months earlier, in October 2018, a negative comment made by the Kujovic account under tweets by Serbian opposition politicians Bojan Pajtic and Vuk Jeremic was then embedded in a story by the tabloid Espreso.

The same month, another tabloid, Srbija Danas, published a Kujovic tweet criticising academic Dusan Teodorovic, a founder of the opposition Movement of Free Citizens, PSG.

Kurir also got involved, quoting another later-deleted bot popular with pro-government tabloids in Serbia – Ivan Ilic [@grofodValjeva]. 

The more than 8,500 accounts deleted by Twitter “worked steadily to legitimate Vucic’s policies and undercut public support for his opponents,” the Standard Internet Observatory wrote.

The accounts tweeted more than 43 million times – 85 per cent retweets.

While some were active in 2009, within months of the Progressive Party’s founding the year before, the network began ramping up its activities in mid-2018, the Stanford report said, right before the start of large, regular anti-government protests under the banner “1 of 5 million’.

The average number of followers attracted by the accounts was just 66, but combined they reached roughly 2.3 million Twitter users. @belilav11 and @1kujovic racked up 12,167 and 10,867 followers and more than 330,000 and 390,000 engagements respectively.

Engagement, however, was not the primary purpose, the report said.

“…they existed primarily to boost retweet and reply counts for other accounts,” it said. “This was consistent with the political aims of this network, which revolved around artificially boosting Vucic and his allies on Twitter.”

The network and its media allies, Milivojevic said, were working to manipulate the Serbian public.

“With 43 million messages [tweets] in which someone is praised or criticised, that manipulation also entails a decline in trust in the media by erasing the boundary between truth and lies,” Milivojevic told BIRN.

And the bots work in concert with genuine, popular Twitter users and pro-government tabloids and broadcasters, she said.

“What is published in tabloids is taken over by influential Twitter users… Then anonymous bots retweet and spread it, and from there on their tweets are going back to informative talk shows, where politicians or analysts bring them in [printed] and show them around,” Milivojevic said, referring to the Pink TV talk show Hit Tvit [Hit Tweet].

‘Like the plague’


Serbian progressive party (SNS) leader Aleksandar Vucic (front- C) addresses the media at a polling station in Belgrade, Serbia. Photo: EPA/ANDREJ CUKIC/ANDREJ CUKIC

Andrej Petrovski, head of tech at the SHARE Foundation, a Belgrade-based digital rights NGO, said Twitter’s deletion of so many accounts should serve as a warning to Serbia’s ruling party.

Creating and managing such a vast network takes a lot of time and people, he said, people he described as members of the SNS “party machinery” each running at least 10 Twitter accounts.

“Twitter made it clear with this move: if you do it all over again, we will do the same, and then you will think whether you want to invest that amount of time, effort and money again knowing it can all disappear overnight,” Petrovski told BIRN.

Some, however, say the bots are back already, promoting the party line amid the COVID-19 pandemic.

“They are like plague now,” said Jovana Gligorijevic, a journalist with the weekly political magazine Vreme and a frequent target of the SNS bots.

“They are all parts of the same machinery,” she told BIRN. “They create a fake vox populi [voice of the people].”

Gligorijevic said that whenever she uses the words ‘Aleksandar Vucic, ‘minister,’ ‘SNS’, ‘the president’ or ‘the prime minister’, she is bombarded by insults and negative comment, to the degree that she once deleted her account. 

“The bots react on those key words,” Gligorijevic said. “This is one network for absolute media control.”

BIRN editor Slobodan Georgiev has also been ensnared.

“First they insult you on Twitter, then that is published in tabloids and then you end up in the ‘analysis’ on tabloid TV stations,” he said.

A bigger problem, however, “is that they make you an ‘enemy’, and that comes directly from the top of SNS, which leads these bot divisions,” he said. And that makes journalism difficult.

“Then you are labelled a danger to the state and people working in the system start avoiding you and stop responding.”

Social Media a Help and Hindrance in Balkan Coronavirus Fight

Serbia has no confirmed cases of coronavirus yet, but on Tuesday a WhatsApp voice message began doing the rounds on social media claiming several people had already died from the virus in the capital, Belgrade.

“Doctors are strictly forbidden to talk about the virus,” the woman is heard saying on the message, which was published on several Serbian news portals.

A similar thing happened in neighbouring Croatia, where another WhatsApp message contained the claim that the first case had been recorded in the coastal city of Split, before authorities actually confirmed the first case in the capital, Zagreb, on February 25.

With its epicentre in Italy, Europe is grappling to contain the spread of Covid-19. In the Balkans, cases have been confirmed in Croatia, North Macedonia and Romania.

Governments and concerned experts and citizens in the region and elsewhere are taking to the Internet, social media and mobile phone messages to spread information.

But likewise they face what Italy’s foreign minister, Luigi Di Maio, has called an “infodemic” of false information and scaremongering in the media and online.

In Serbia, the interior ministry said on Wednesday that its Department of High-Tech Crime was trying to identify the women who made the WhatsApp recording claiming that coronavirus had already claimed its first victims in the country.

In Albania, prosecutors on February 24 announced investigations into what they called the “diffusion of fake information or announcements in any form aimed at creating a state of insecurity and panic among the people.”

Scientist: Behaviour ‘not in line with magnitude of danger’

Serbia’s Health Ministry has launched a website dedicated to the coronavirus outbreak, regularly posting updates, news, advice, contacts and warnings for those coming to Serbia from affected areas.

On Wednesday in Moldova, the government began sending mobile phone text messages telling Moldovans what symptoms to look out for and what steps they should take if they suspect they may have contracted the respiratory virus.

“Take care of your health. Call your family doctor immediately if you have a fever or cough. If you have returned from areas with Coronavirus and feel ill, call 112,” the SMS reads.

Croatian scientist Igor Rudan of the Centre for Global Health Research at the University of Edinburgh, Scotland, said on Wednesday the state of panic in Europe did not reflect the level of threat posed by Covid-19.

Even if the virus were to spread throughout Croatia, he wrote on Facebook, “the casualties should be at least roughly comparable with the number of cases of death from the flu or with the number of road traffic fatalities during the same period.”

“This panic is triggered by the persistent media coverage… rather than by generally accepted and scientifically-based knowledge about the coronavirus,” Rudan wrote. 

“If you started behaving differently than you did during the winter months, during the flu epidemic, for example, collecting food supplies or wearing masks on the streets, this is not the kind of behaviour that reflects the actual magnitude of the danger.”

The post has been shared 2,500 times.

The Covid-19 outbreak originated in the Chinese city of Wuhan in late December. 

According to the World Health Organisation, there are now more than 82,000 confirmed cases in 45 countries.

In the Balkans, there are three confirmed cases in Croatia, one in North Macedonia and one in Romania. More than 180 people are under supervision in Montenegro. In Serbia, 20 people have tested negative for the virus, while several Serbian citizens who recently travelled to affected areas are in quarantine in Belgrade and the nearby town of Sabac, the public broadcaster reported.

What Skills Will Journalists Need In 2020?

Newsroom leaders from FT, CNN and Forbes reveal how they are preparing their reporters for the decade ahead and why it still matters to be able to pick up the phone.

Journalists need to learn to adapt to changing technology and the changing needs of audiences in the coming decade, a panel at Newsrewired concluded (27th November 2019).

Executive editor for the Financial Times Lyndsey Jones emphasised the need for reporters to be well equipped to report in a variety of different mediums, not just one that they are particularly strong at.

Read the full article here.

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