Brave Movement’s internal advocacy documents lay out a comprehensive strategy for utilising the voices of abuse survivors to leverage support for Johansson’s proposal in European capitals and, most importantly, within the European Parliament, while targeting prominent critics.
The organisation has enjoyed considerable access to Johansson. In late April 2022, it hosted the Commissioner in an online ‘Global Survivors Action Summit’ – a rare feat in the Brussels bubble for an organisation that was launched just weeks earlier.
An internal strategy document from November 2022 the same year leaves no doubts about the organisation’s role in rallying support for Johansson’s proposal.
“The main objective of the Brave Movement mobilisation around this proposed legislation is to see it passed and implemented throughout the EU,” it states.
“If this legislation is adopted, it will create a positive precedent for other countries… which we will invite to follow through with similar legislation.”
In April this year, the Brave Movement held an ‘Action Day’ outside the European Parliament, where a group of survivors of online child sexual abuse were gathered “to demand EU leaders be brave and act to protect millions of children at risk from the violence and trauma they faced”.
Johansson joined the photo-op.
Survivors of such abuse are key to the Brave Movement’s strategy of winning over influential MEPs.
“Once the EU Survivors taskforce is established and we are clear on the mobilised survivors, we will establish a list pairing responsible survivors with MEPs – we will ‘divide and conquer’ the MEPs by deploying in priority survivors from MEPs’ countries of origin,” its advocacy strategy reads.
Conservative Spanish MEP Javier Zarzalejos, the lead negotiator on the issue in the parliament, according to the Brave Movement strategy has called for “strong survivors’ mobilisation in key countries like Germany”.
Brave Movement’s links with the Directorate-General for Migration and Home Affairs goes deeper still: its Europe campaign manager, Jessica Airey, worked on communications for the Directorate-General between October 2022 and February 2023, promoting Johansson’s regulation.
According to her LinkedIn profile, Airey worked “closely with the policy team who developed the [child sexual abuse imagery] legislation in D.4 [where Labrador Jimenez works] and partners like Thorn”.
She also “worked horizontally with MEPs, WeProtect Global Alliance, EPCAT”.
Asked about a possible conflict of interest in Airey’s work for Brave Movement on the same legislative file, the European Commission responded that Airey was appointed as a trainee and so no formal permission was required. It did say, however, that “trainees must maintain strict confidentiality regarding all knowledge acquired during training. Unauthorised disclosure of non-public documents or information is strictly prohibited, with this obligation extending beyond the training period.”
Brave Movement said it is “proud of the diverse alliances we have built and the expert team we have recruited, openly, to achieve our strategic goals”, pointing out that last year alone one online safety hotline received 32 million reports of child sexual abuse content.
Brave Movement has enlisted expert support: its advocacy strategy was drafted by UK consultancy firm Future Advocacy, while its ‘toolkit’, which aims to “build a beating drum of support for comprehensive legislation that protects children” in the EU, was drafted with the involvement of Purpose, a consultancy whose European branch is controlled by French Capgemini SE.
Purpose specialises in designing campaigns for UN agencies and global companies, using “public mobilisation and storytelling” to “shift policies and change public narratives”.
Beginning in 2022, the Oak Foundation gave Purpose grants worth $1.9 million to “help make the internet safer for children”.
Since April 2022, Purpose representatives have met regularly with ECLAG – the network of civil society groups and lobbyists – to refine a pan-European communications strategy.
Documents seen by this investigation also show they met with members of Johansson’s team.
A ‘BeBrave Europe Task Force’ meeting in January this year involved the ECLAG steering group, Purpose EU, Justice Initiative and Labrador Jimenez’s unit within the Directorate-General. In 2023 the foundation that launched the Justice Initiative, the Guido Fluri Foundation, received $416,667 from Oak Foundation.
The Commission, according to its own notes of the meeting, “recommended that when speaking with stakeholders of the negotiation, the organisations should not forget to convey a sense of urgency on the need to find an agreement on the legislation this year”.
This coordinated messaging resulted this year in a social media video featuring Johansson, Zarzalejos, and representatives of the organisations behind ECLAG promoting a petition in favour of her regulation.
Disproportionate infringement of rights